Category:

TPA Launches 30th Enga Cultural Festival
The Papua New Guinea Tourism Promotion Authority (TPA) officially launched the Enga Cultural Festival on Friday 9th August in Wabag, Enga Province.
The festival, renowned for celebrating the rich culture of Enga Province, marked a significant milestone this year with its 30th Anniversary.
Honourable Sir Peter Ipatas, Governor of Enga Province, expressed his gratitude for TPA’s continued support.
“I’d like to thank TPA for its continued support throughout the years, making this annual cultural festival one of the best in the country,” said Sir Ipatas.
TPA’s CEO, Eric Mossman Uvovo highlighted the importance of the festival in reflecting the cultural richness of the Enga people.
“The people of Enga have been through a lot in the past few years, and it is always beautiful to see the vibrant culture of the Enga people come alive through this annual event,” said Uvovo.
Uvovo also emphasized the importance of preserving cultural heritage.
“Shows such as this remind us of our proud culture, and it’s always an honour to see so many young faces proudly dressed in their traditional attire and showing their culture,” said Uvovo.
From Friday 9th to Saturday 10th August, the Enga Cultural Festival showcased a weekend of more than 30 different unique traditional performances, vibrant displays of traditional rituals, traditional craft & artifacts, floral displays and community spirit, reinforcing its reputation as one of the country’s most celebrated cultural events.

HISTORIC COLLABORATION TO COMMEMORATE WAR MEMORIALS AND PROMOTE TOURISM BETWEEN PAPUA NEW GUINEA AND AUSTRALIA
Papua New Guinea (PNG) and Australia have embarked on a collaborative endeavour to honour war memorials and enhance tourism prospects.
This initiative follows a Memorandum of Agreement signed last year 2023 between the Papua New Guinea Tourism Promotion Authority (PNGTPA), National Capital District Commission (NCDC), and Canada Bay City Council in Sydney.
A significant discussion has been initiated among the PNG Tourism Promotion Authority, NCDC, and Canada Bay City Council in Sydney to jointly develop war memorial sites in Port Moresby.
This collaborative effort aims to honour war legacies and promote War Pilgrimage as a prominent tourist attraction, akin to the renowned Kokoda Trail trekking experience.
The initiative is spearheaded by Canada Bay City Council, PNG Tourism Promotion Authority, NCDC, and Network Kokoda Australia.
Driven by a vision to preserve the lessons of World War II, Canada Bay City Council has invested substantially in projects such as the Kokoda Trail Memorial Walkway.
This collaboration aims to strengthen bonds between nations, including the United States and Japan, while emphasizing the historical significance of the Kokoda Campaign to both Australia and Papua New Guinea.
Through this partnership, historic sites in NCD, including Paga Hill, Wardstrip, and Sabama, will undergo development, eventually extending into Central and Oro Provinces with support from provincial governments and Network Kokoda Australia.
Under the agreement, both nations will jointly develop war memorial sites in Port Moresby, reflecting their shared commitment to preserving the legacies of the Second World War and promoting the War Pilgrimage as a prominent tourist attraction, akin to the renowned Kokoda Trail trekking experience.
This trip seeks to establish a work plan for 2024-2025 to develop war memorial sites and promote war pilgrimages in NCD, Central, and Oro Provinces, with the ultimate goal of creating a tourist product stretching from Paga Hill to Buna.
A stakeholders’ meeting, scheduled during this trip, will bring together participants across Australia to garner support for the initiative. Minister of Tourism, Arts & Culture, Hon. Isi Henry Leonard, MP, and NCD Governor, Hon. Powes Parkop, MP, LLB, LLM, will address the stakeholders and finalize the work plan for implementation. Plans also include the establishment of Network Kokoda PNG and pushing for the transfer of the Kokoda Track Authority to PNGTPA.
“The collaboration between PNG and Australia to develop war memorials and promote tourism is a testament to the enduring friendship between our nations and the shared commitment to honouring our war heroes. This initiative will not only preserve historical legacies but also create opportunities for economic growth, education, and cultural exchange,” said NCD Governor, Hon. Powes Parkop, MP, LLB, LLM.
The visit to Sydney marks a pivotal step in solidifying the partnership between PNG and Australia. Through joint efforts, both nations aim to create a lasting legacy that honours the sacrifices of past generations while paving the way for a brighter future through tourism, education, and cultural exchange.
This collaborative endeavour underscores the importance of international cooperation in preserving historical narratives and fostering mutual understanding.

NAC AND PNGTPA FORGE PARTNERSHIP TO PROMOTE TOURISM
The National Airports Corporation (NAC) and the Papua New Guinea Tourism Promotion Authority (PNGTPA) have officially signed a Memorandum of Understanding (MOU), solidifying their collaboration in various initiatives aimed at marketing and promoting Papua New Guinea’s tourism potential both domestically and internationally.
The MOU outlines key areas of cooperation between both organizations which involve;
- Raising Awareness of the Tourism sector and Potential
- Marketing and Promoting PNG Tourist Destinations
- Improving NAC Airports/Terminals
- Sharing Data on Traveler Trends and Consumer Feedback
- Joint Communication and Marketing Campaigns
- Participation in Tourism Forums, Workshops and Conferences
- Collaboration in Familiarization Programs and Learning Initiatives
At the MOU signing ceremony, NAC’s Acting Managing Director and CEO, Mr Dominic Kaumu, expressed optimism about the partnership: “Airports play an important role in tourism development and vice versa therefore, we believe this collaboration is an important step taken by both our organizations toward supporting tourism growth, and we eagerly anticipate the opportunities it brings.”
Mr Eric Mossman Uvovo, CEO of PNGTPA, emphasized the importance of working together: “Through this partnership, we can utilize the unique strengths and positions of our respective organizations to unlock the potential of PNG’s tourism industry and showcase our country to the world.
The signing of the MOU signifies a commitment from both NAC and PNGTPA to work hand-in-hand towards the common goal of promoting PNG as a premiere tourist destination while enhancing the overall traveller experience.

PNG TOURISM RECORDS SIGNIFICANT GROWTH IN VISITOR ARRIVALS FOR 2023
The Tourism Promotion Authority (TPA), through the International Visitor Survey (PNG IVS 2023) has reported a total of USD 120 million (PGK 400 million) generated by visitors travelling into Papua New Guinea last year.
TPA’s 2023 Visitor Arrival Report and PNG International Visitor Survey Report revealed a notable surge in tourism, a 116 percent increase from the previous year (77,291) with an influx of more than 140,000 visitors travelling into the country via sea and air.
Among the key highlights of the reports is a breakdown of visitor purposes which includes, employment-related visits (34 percent), followed by business trips at 20 percent. Cruise ship visitors contributed to 22 percent of the country’s visitors while Holidaymakers accounted for 11 percent. Tourists visiting friends and relatives (VFR) and events such as Meetings, Incentives, Conferences, and Exhibitions (MICE) collectively made-up 7 percent of arrivals.
The surge in arrivals is particularly evident in air and sea transportation. Air arrivals grew from 5,675 visitors to 16,113, marking a substantial increase. Likewise, cruise visitors surged, rising from 2,600 in 2022 to an impressive 31,321 in 2023, demonstrating an increase of 184 percent.
Despite this encouraging growth, PNG’s tourism recovery rate remains a topic of consideration. While the 2023 figures reflected a promising growth, the rate of recovery stands at 61 percent lower than pre-pandemic levels in 2019. This rate also slightly lags behind the average recovery rate of 64 percent observed across the Asia Pacific region.
PNG TPA’s Chief Executive Officer, Eric Mossman Uvovo described the country’s tourism as an evolving industry.
“As we review the outcomes of the 2023 Visitor Arrival Report and PNG International Visitor Survey Report, it is evident that PNG’s tourism landscape is evolving, with notable shifts in visitor demographics and market trends. A particular significance is the increasing prominence of the
“Chinese market, which has emerged as the second-largest source of holiday visitors to our country.
“This development shows the diversification of PNG’s tourism market and highlights our country’s potential with tourists. The growing interest from Chinese travelers signifies PNG’s growing appeal and the effectiveness of our promotional efforts in key global markets,” said Uvovo.
Uvovo also said that the 2023 reports showed emerging trends and reaffirmed the resilience and potential of PNG’s tourism sector, despite the challenges posed by the global pandemic.
“Moving forward, the Tourism Promotion Authority remains committed to driving sustained recovery and enhancing strategic market positioning. Through initiatives and collaborations, we aim to promote PNG’s natural beauty and cultural richness to further strengthen our status as a premier tourist destination in the Asia Pacific region.
“I am confident that PNG’s tourism sector will continue to thrive, offering memorable experiences to visitors while contributing significantly to our nation’s economic growth and development,” said Uvovo.

Workshop Promotes Harnessing of Domestic Tourism Data
Photo: Participants of the Domestic Tourism Data Methodologies Workshop in Port Moresby, Thursday 1st June, 2023.
A Domestic Tourism Data Methodologies and Stakeholder Consultation workshop was conducted in Port Moresby on the 1st and 2nd of June 2023, by The Pacific Private Sector Development Initiative (PSDI) and the PNG Tourism Promotion Authority (PNGTPA).
The workshop and consultations emphasized how domestic tourism can strengthen Papua New Guinea’s overall tourism sector, and how domestic travel data capture is crucial to developing informed tourism policies and measuring sector performance.
Facilitators of the workshop and consultation meeting were representatives of the Pacific PSDI: Professor John Cheer of the Western Sydney University in Australia, and Associate Professor Anne Hardy. Both have a wealth of experience as research professionals who have worked with tourism agencies across the Asia-Pacific region.
The PNGTPA was the host agency of the meetings facilitated by the Pacific PSDI, particularly officers of the Research and Statistics Unit under the Marketing Division.
“My team and I at the PNGTPA are seeking to develop a suitable and consistent methodology for measuring domestic tourism in PNG. This workshop is an important step for us in fostering insight on how to source, gather and visualize data for developing domestic tourism policies and marketing initiatives. I wish to thank The Pacific PSDI, as well as Professor John Cheer and Professor Anne Hardy for their time and support,” said Noah Mikmik, Research and Statistics Coordinator of the PNGTPA.
There were 30 participants at the workshop and consultations meeting – representing various tourism stakeholders in the country, including the National Statistics Office (NSO), National Research Institute (NRI), PNG Air, NCDC Tourism, the PNG Tourism Industry Association and more.
The PNGTPA’s Visitor Arrivals Report for Papua New Guinea has been a key source of data feeding into regional and international travel data reports for almost two-decades. The PNGTPA’s collection of Incoming Passenger Arrival Cards from the Citizenship and Immigration Authority office at the Jackson’s International Airport has been a crucial component in collating visitor arrivals data for the country.
Since the global pandemic, the PNGTPA’s marketing activities has modified its focus from the international market towards the domestic tourism market. The biggest challenge in this area is data collection, however the PNGTPA are committed to managing.

MINISTER GIVES THUMBS UP FOR SPORTS TOURISM
Photo: Minister Leonard discussing importance of Sports Tourism during a meeting with Australian Rugby League senior executives
Minister for Tourism, Arts and Culture Hon. Isi Henry Leonard is impressed about the initiatives taken by PNG Tourism and Promotion Authority (PNGTPA) to help promote Papua New Guinea as a tourist destination.
PNGTPA in a nutshell is pushing for sports tourism as one of its vehicles under the MICE segment of Meetings, Incentives, Conferences and Exhibitions. We have well developed sporting facilities and infrastructure such as Stadiums, Amenities, International Airport, Hotels, Restaurants etc., which are important facilities any destination would have. We are building back better and Sports Tourism is one important segment for PNGTPA to develop and promote.
Minister Leonard, accompanied by his first secretary Elijah Tapie were able to witness and be part of the various meetings held by PNGTPA and several high-profile rugby league executives including Norm Black, the Founding Managing Director of Trip-A-Deal and Australian National Rugby League CFO Shaun McMartin and NRL Vaughan Vitale (Government Partnership).
Minister Leonard after attending several meetings was impressed in the way Sports Tourism can take a new direction amidst PNGTPAs new Marketing Strategy. “I took the office during the COVID-19 period and it was a short but very challenging period at that time. When I returned, the Marape-Rosso Government had that confidence in me to continue on my role as the Minister for Tourism, Arts and Culture. We want to be innovative to see the growth of Tourism in PNG. Just by sitting through all these various meetings, I am encouraged and to be honest, I am happy to see how TPA is conducting its meetings. Such networking will enable and develop important partnerships with stakeholders abroad, especially in Australia where Australia is a major source market for PNG Tourism,” Minister Leonard said.
The sports tourism activities included meetings with various relevant partners in bringing an NRL premiership round to PNG in 2024 or 2025 and also making the official announcement of PNG’s rugby league icon and Melbourne Storms center Justin Olam as TPA’s brand ambassador.
“I believe Sports Tourism is a way forward and by looking at it, it is a great concept. My Ministry under the Marape-Rosso government will support this and ensure we fulfil the planned activities in order to unite both Australia and PNG through sports tourism,” The tourism minister said.

JUSTIN OLAM IS PROUD TO BE PNGTPA’S TOURISM BRAND AMBASSADOR
Photo: Minister for Tourism Arts and Culture Hon. Isi Leonard, Australian NRL player Justin Olam and CEO of the PNG Tourism Promotion Authority Eric Uvovo
Papua New Guinea rugby league icon and Australian NRL Melbourne Storms star centre Justin Olam is officially the PNG Tourism Promotion Authority’ s tourism brand ambassador.
The formal announcement was made in the presence of Minister for Tourism, Arts and Culture Hon. Isi Henry Leonard and other notable dignitaries that were in Brisbane on Friday to witness the official signing of the engagement.
Other representatives present were Olam’s manager David Rawlings, first secretary to the minister Elijah Tapie, PNGTPA’s Chief Executive officer Eric Uvovo, marketing director Alice Kuaningi and staff Simon Dari Pih.
Minister Leonard who witnessed the signing of the contract between Olam and PNGTPA said, “Olam will certainly be a great ambassador for TPA and the country given his status as one of the top rugby league players in the World.”
“I am humbled and excited as well by this bold step taken by PNGTPA and our rugby league icon Justin Olam to help showcase what PNG will offer in tourism using rugby league as its vehicle,” Minister Leonard said.
“Rugby League as we know is the national sport for the country and to use Olam as PNGTPA’s tourism brand ambassador to help us promote Papua New Guinea as a beautiful country is encouraging. My ministry under the Marape-Rosso Government is in full support of the direction taken by PNGTPA,” the tourism minister said.
Meanwhile Olam after signing his contract said he is humbled by the gesture and direction taken also by PNGTPA. He is keen to be part of this programme and looks forward to working with TPA.
“I am very honoured to be the Tourism Ambassador for the PNGTPA and Destination Papua New Guinea. I am appreciative and so encouraged that Minister for Tourism, Arts & Culture, Hon. Isi Henry Leonard and his delegates are here in Brisbane to witness my official engagement,” Olam said.
“Papua New Guinea is my home and I want to help support initiatives which allow the rest of the world to see just how beautiful our country, PNG is”
“Our diverse and rich cultures, our pristine waters and environment and our wonderful people make for an ideal tourist destination which I look forward to sharing what PNG has to offer,” Olam said.
He further added that he will have an eight-week break and looks forward to travel to PNG so he can work with team PNGTPA to start immediately on promoting this amazing destination. He has some great ideas too and so excited that he can now be able to engage more in promoting PNG. He has an online following of over 300,000 plus followers and aims to promote and showcase places he will be visiting in PNG, to inspire his followers and fans. The resharing of posts and positive messages will be a multiplier effect.
He said, “Rugby league in PNG is fanatical and I can use my platform and relationships in the NRL to support Tourism and encourage visitors from Australia and the Pacific Regions.”
Olam said, “There are a lot of positive initiatives happening for the benefit of PNG like the discussions for the 18th NRL team and how that can benefit and be supported through the tourism sector and the PNGRL working together.”









