Tourism Promotion: Preparing Amazing Port Moresby for Chinese Tourists

By: Roselyn Erehe April 22, 2024

left to right:- PNG, Governor for the National Capital District Hon. Powes Parkop and PNGTPA CEO Mr. Eric Mossman Uvovo addressing the attendees during the recent pre-cocktail reception at APEC House, Port Moresby. -Image provided NCDC PR

Port Moresby, the dynamic capital of Papua New Guinea, is set for a remarkable transformation into a premier destination for Chinese tourists, following a milestone collaboration between local and national tourism industries, business sectors, and a strategic partnership with Guangdong Province.

Together, they envision “Amazing Port Moresby” as a pivotal hub for tourism and business, fostering sustainable growth and global connectivity, National Capital District (NCD) Governor, Honorable Powes Parkop, said during a recent pre-cocktail reception at the APEC House in Port Moresby.

This event, hosted by Governor Parkop and the PNG Tourism Promotion Authority (TPA) on April 17, served to guide stakeholders toward a brighter future for tourism in the city. It also set the stage for the upcoming "China Ready Workshop," scheduled for April 25, at the APEC House from 8 am to 5 pm.

The pre-cocktail reception provided industry stakeholders a chance to engage in discussions vital to the future of tourism in Port Moresby. It aimed to facilitate networking and dialogue among stakeholders from various sectors of the tourism industry and business sector.

Attendees had the chance to connect with key players and exchange insights on strategies to prepare Port Moresby for the rapidly growing Chinese tourism market.

In his speech, Governor Parkop said: “Today’s pre-cocktail reception underscores our commitment to ensuring that Port Moresby is ready to welcome Chinese travelers with open arms.”

“The China Ready Workshop represents a crucial step in our journey to prepare Port Moresby for the burgeoning Chinese tourism market. This initiative underscores our commitment to fostering economic prosperity and forging enduring partnerships for the benefit of our city and our people,” he added.

Governor Parkop emphasized that the event, attended by various stakeholders, demonstrates a commitment to fostering relationships with the Chinese tourism market.

“The China Ready Workshop represents a pivotal milestone in our endeavor to ready Port Moresby for the burgeoning China tourism market. This initiative underscores our commitment to nurturing economic prosperity and forging enduring partnerships for the benefit of our people,” he said.

Governor Parkop highlighted that NCDC and PNGTPA have been actively driving the China Ready project, recognizing its significant potential.

He affirmed NCDC's commitment to becoming China Ready by supporting its tourism office and allocating funds from this year's budget to support its tourism initiatives.

The NCD Governor emphasized that PNG boasts numerous tourist attractions, including diverse tribes, music, and traditions, making it a compelling destination compared to other Pacific Island nations and other countries.

“We are very grateful for this partnership. And the National Government I believe, is supporting seriously.  PNG, we are a great tourist destination. PNG is a great idea for a tourist destination -- from the mountains to the coast, to the islands, to the rivers. And for us here in Port Moresby, thousands of tribes and villages in one destination, and this is what Port Moresby can offer.”

“We have the potential to attract tourists from all corners, but it hinges on everyone in Port Moresby and the country. Preparedness is key; if we demonstrate readiness and preparation, tourists will come,” Governor Parkop remarked.

Mr. Eric Mossman Uvovo, Chief Executive Officer of the PNGTPA, echoed Governor Parkop's sentiments, stressing the workshop's importance and calling upon stakeholders to unite in their quest to create an extraordinary future for tourism in Port Moresby.

Mr Uvovo stated: “The workshop marks a crucial juncture in our efforts to tap into the vast potential of the Chinese tourism market. Through informative sessions and interactive discussions, stakeholders will gain valuable insights into preparing and promoting Port Moresby as a top destination.”

“Let us join forces to pave the way for an extraordinary future for tourism in Port Moresby,” he added.

The China Ready Workshop

The China Ready Workshop is an initiative spearheaded by the NCD Governor and PNG TPA since July 2023 and aims to position Port Moresby as a premier destination for Chinese tourists.

Through a comprehensive approach encompassing cultural enrichment, infrastructure enhancement, and targeted promotional campaigns, efforts are being made to elevate Port Moresby as the Chinese travelers’ choice.

The workshop will delve into key topics such as market updates, post-COVID-19 traveler insights, and effective strategies for attracting Chinese tourists and businesses to Port Moresby.

Certified participants will not only gain a Certificate of Completion but also an identification number for 12 months of continuing education. These preparations are instrumental in realizing the vision of making Amazing Port Moresby a premier tourist destination, particularly for Chinese visitors.

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