PNG Air has launched a nationwide April Fool’s Day promotion combining a limited-time airfare sale with a culturally grounded giveaway under the campaign title “Pigs Can Fly.” The campaign begins with a 48-hour flash sale offering 30% off airfares across its network during a limited booking period.
Alongside the fare promotion, PNG Air has announced it will award 10 pigs to individuals who participate in a social media contest by following, liking and sharing campaign content on Facebook or Instagram. Entries will be accepted until 07 April 2026.
In Papua New Guinea, pigs hold significant social and economic importance. They are widely recognised as symbols of wealth, status and community connection, and play a central role in traditional ceremonies, including weddings, compensation exchanges and community celebrations. Against this backdrop, PNG Air said it aims to go beyond conventional promotions by offering something of genuine cultural relevance.
PNG Air stated that the campaign was designed to balance the lighthearted nature of April Fool’s Day with a respectful acknowledgement of cultural values.
“This initiative reflects both the spirit of the day and the importance of community in Papua New Guinea,” a PNG Air spokesperson said. “Pigs are an important part of cultural life, and this campaign is designed to honour that significance while capturing the attention of Papua New Guineans.”
The airline also confirmed that all pigs associated with the promotion are sourced from Boroma Piggery in Port Moresby, known for producing high-quality pork. Each winner will have until the end of April to collect their pig from Boroma.
The campaign forms part of PNG Air’s broader strategy to engage domestic travellers through locally relevant initiatives, while continuing to position air travel as an accessible and essential service across the country.
The airfare discount is available for a limited 48-hour period. Contest winners will be announced following the close of the promotional period on 07 April 2026.
For nearly four decades, PNG Air has connected the people of Papua New Guinea with safe, reliable and affordable air services. Listed on the Port Moresby Stock Exchange since 2008, the airline is majority-owned by Papua New Guinean institutions — including the MRDC Group, Pacific Balanced Fund and NasFund — and supported by approximately 2,900 local shareholders.
PNG Air currently operates more than 460 flights each week across 22 destinations, providing essential passenger and cargo services that support economic development, community connectivity and national unity.
