PNG Tourism Promotion Authority Launches Corporate Plan, 2023-2026
by PNG Business News - March 23, 2023
Group photo with the Tourism Minister and agency heads of the NCC and NMAG, including the board, management and staff of the PNG Tourism Promotion Authority. Credit: Roan Paul Photography
The Tourism Promotion Authority proudly launched its four-year Corporate Plan 2023-2026, at The Stanley Hotel in Port Moresby, last week Friday 17th March, 2023.
Minister for Tourism, Arts and Culture, Hon. Isi Henry Leonard, was present at the momentous occasion to officially launch the newly developed Corporate Plan.
“The country’s tourism industry is a thriving sector that has so much potential and is integral to PNG’s development agenda. Being the statutory body established by the Government to manage and promote the country’s tourism interest to the world, PNG TPA needs a clear directive to achieving its mandated tasks; and this policy document has been produced to direct its mission and purpose to achieving just that,” Minister Leonard said.
He added, “The previous Corporate Strategy expired in 2014, which means the agency has been operating over the last eight years without one in place”
“The re-emergence of a new Corporate Strategy demonstrates a renewed and stronger commitment by PNG TPA to make a positive difference in growing the tourism sector”
Hon. Isi Leonard further stated, “The PNGTPA Corporate Plan 2023-2026 sets a clear vision for the agency and articulates well what PNGTPA will do in the next four years, consistent with the Tourism Promotion Authority Act and the Tourism Sector Development Plan 2022-2026.”
Minister Leonard also recalled the devastating impact of the COVID-19 global pandemic on the travel industry worldwide, especially the resulting loss of trillions of US dollars in international tourism receipts.
He also pointed out PNG TPA’s shift in focus of its promotions towards domestic tourism, declaring that the Corporate Plan will be able to assist and guide the organisation in developing this overlooked area of destination marketing.
Chief Executive Officer of the PNG TPA, Mr. Eric Mossman Uvovo, opened the event with an official welcome to the Tourism Minister; including the heads of PNG TPA’s sister agencies under the Ministry of Tourism Arts and Culture: the National Cultural Commission and the National Museum and Art Gallery; as well as other distinguished heads and representatives from PNG’s tourism industry, and its stakeholder partners from the private and public sector.
In his speech, CEO Uvovo emphasised how his organisation’s four-year Corporate Plan was developed to align itself with the Tourism Sector Development Plan 2022-2026, which was launched last year.
“The Corporate Plan is the operation plan of the bigger plan – the Tourism Sector Development Plan 2022-2026. The Corporate Plan 2023-2026 is a small strategic plan that spins the wheels of the bigger plan – the TSDP 2022-2026,” explained Mr. Uvovo.
He stressed that his responsibility as CEO, and that of the senior management of the PNG TPA, was to successfully implement the corporate plan.
Mr Uvovo also mentioned in his speech that the PNG TPA’s priority for the year 2023 is dedicated to reviewing the current National Tourism Policy 1995, and formulating a new National Tourism Policy Framework that will guide PNG’s tourism growth into the future.
The new PNG TPA Corporate Plan has seven strategic priorities, these are:
- Expanding Global, Regional and Domestic Reach
- Accelerating Tourism Investment through SMART Policies and Plans;
- Raising the Levels of Tourism Service Education and Management;
- Maximizing Value from Tourism Research and Monitoring;
- Strengthening Tourism Product Development for Sustainable Tourism;
- Maintaining Excellence in Corporate Governance and Performance; and
- Providing Effective Services through Human Resource, ICT and Financial Management.
These seven priorities are also derived from the Tourism Sector Development Plan 2022-2026.
The Corporate Plan 2023-2026 is available for download online via the PNG TPA’s corporate website: www.papuanewguinea.travel/corporate-site
PNG Business News - March 01, 2021
Reforms Needed in the Tourism Industry: Minister
Crucial reforms have to be made so that the tourism industry can move forward.According to Minister for Tourism, Arts and Culture Isi Leonard, they need to ensure that the environment for the tourism industry is significant to these changing times. He added that the enforcement of standards will add value to competitive advantage as a destination to ensure that the process of tourism goes smoothly. “Papua New Guinea’s tourism industry is a sleeping giant and has a huge potential to generate considerable wealth for our country,” he said. “The tourism industry will play a vital role in growing Papua New Guinea’s economy by harnessing the huge untapped tourism potential and open doors to the outside world into our shores to a million different journeys."He is confident that the national tourism plan will give the guidelines and frameworks for the tourism industry to get back on track. “We have to take back our tourism industry at the local level to the national level,” he said. “Every citizen in the Informal Sector, MMSEs, SMEs and big corporate organizations in all sectors of the economy can effectively participate and contribute to the overall growth and productivity of the Tourism Industry in Papua New Guinea.”
PNG Business News - February 17, 2021
COVID Has Affected the Tourism Industry
The pandemic has indeed affected the tourism industry in the country.This was according to Tourism, Arts and Culture Minister Isi Henry Leonard who said that the travel restrictions has brought less international tourists to enter the country and has caused fewer tourism activities. However, he said that it is important to promote local tourism and activities in the country. “Our local tourism sector is also affected but not to that extent,” he said. “So we should now put more emphasis on local tourism by ensuring support in terms of travel and mobility within the country.”He added that a national plan was already in the works to align tourism in the country after the ill effects of the pandemic. “I think the plan should provide the way forward for tourism to rise above the Covid-19 challenges in the tourism sector,” he said. “We need to protect the tourism sector by devising possible solutions and strategies to ensure the sector continues to be promoted and maintained. So for me, I think we should emphasis more on local tourism by bringing programs and activities back to where the people are.” Once the plan is finalised, he said that they will seek the support of the National Executive Council.
PNG Business News - March 01, 2021
Tourism and Tourism-Related Businesses One of the Hardest Hit by COVID
With international borders shut down to contain the virus, PNG experienced a downfall in international travellers from January to June last year - 32,805 as compared with 75,556 of the same period n 2019, a drop of 57 per cent. In addition, tourism-related businesses and enterprises suffered major losses, and there is a dearth of tourists visiting shopping malls and recreational parks In an assessment survey conducted last September and October, tourism stakeholders and tourism product owners revealed interesting responses.According to the chief executive officer of the Port Moresby Nature Park, park visits fell from 70,346 visitors between March and August 2019 to 42,435 over the same period in 2020, a drop of 40 per cent. There were also a lot of cancellations of programs and projects for the parks. Also suffered was the souvenir shop of the park as there were no tourists anymore. However, some good samaritans also helped the park such as the Sir Brian Bell Foundation and the British High Commission paying entrance fees for their students and teachers. In addition, the earnings of local artisans were disrupted too.The hotel industry was another one of those hardest hit. Facing closure were the Ela Beach Hotel and the Holiday Inn Express because there were no tourists or visitors. Rates for room occupancy also dropped. But operations started picking up last quarter of 2020, especially with the food and beverages at the hotel. Lodges also faced some massive challenges. Aside from the airlines, travel agents such as PNG Explorers International, Mix Travel Limited also faced some losses and huge cancellations. Others such as dry cleaning, rental cars, barbershops, and florists all lacked customers.Local arts and crafts vendors also struggled.While it is believed that international travels boost the economy, domestic tourism can also contribute a lot. It is, therefore, everyone’s business to keep tourism alive in PNG.
PNG Business News - June 05, 2023
PNG PM Marape Participates in PIF Leaders Breakfast Caucas
Photo: PNG PM Marape Participates in PIF Leaders Breakfast Caucas Prior to the Korean-Pacific Islands Leaders (Kor-Pic) Meeting, Papua New Guinea Prime Minister Marape joined other PIC Leaders for a breakfast caucus Chaired by Cook Islands Prime Minister and current Pacific Islands Forum Chair Mark Brown, to discuss the agenda and a common position on shared development issues. Prime Minister Marape said climate variation, being the perennial issue including sourcing appropriate development assistance from the Korean Government was high on the agenda. He said the encouragement during the caucus was for all PIC Leaders to discuss their developmental challenges and put forward their ideas on how Korean Development assistance could complement the 2050 Blue Pacific Strategy. Following this caucus, Prime Minister Marape, met with Australian Deputy Prime Minister Richard Marles. Their discussions were centered around progress of the proposed Bilateral Security Treaty (BST), the recently concluded Defense Cooperation Agreement with the US, Visa issues and the PNG NRL Bid. On the BST, Prime Minister Marape mentioned that it was work in progress and required the PNG side to consult our domestic processes and sovereign laws in relation to certain wordings and provisions. He also conveyed his apologies to Prime Minister Anthony Albanese for the delay in formalising this proposed Treaty with Australia. For the DCA with the US, Prime Minister Marape informed that it was centered around improving the PNGDF's capabilities and interoperability including protecting our frontiers and sovereignty. He said it was non-discriminatory and PNG was open to entering into similar arrangements with its bilateral partners. “In fact, the DCA would also complement domestic law enforcement,” Prime Minister Marape said. “The Ship Rider Agreement on the other hand was also vital in combating illegal fishing and transnational crimes.” For Visa issues, Deputy Prime Minister Marles informed that the current Australian Government was fully aware of the situation and following the Ministerial Forum in February this year in Canberra, had established a Joint Ministerial Team to work on bringing the Australian visa processing facility back on shore to PNG. Prime Minister Marape in his response said that all processes from both sides had to be attended to in order for smooth facilitation and for citizens and businesses to continue without much hindrance now and heading into 2050 when PNG celebrates 50 years of nationhood. On Papua New Guinea’s NRL Bid, Prime Minister Marape explained that PNG was still very keen as rugby league was a major unifying factor, bringing our 800 tribes together as one people. In closing Prime Minister Marape assured Deputy Prime Minister Marles that PNG in no way would compromise its excellent existing bilateral relations with Australia and further stressed that PNG was capable of managing its sovereign affairs on its terms, systems and processes.
PNG Business News - June 05, 2023
ADB Helps Launch Vocational Education Project in PNG
The Asian Development Bank (ADB) and the governments of Australia and Papua New Guinea (PNG) today launched a cofinanced project to improve the country’s technical and vocational education and training (TVET) program. PNG's Deputy Prime Minister John Rosso delivered a keynote address at the launch event at Port Moresby Technical College. PNG’s Minister of Higher Education, Research, Science and Technology, and Sports Don Polye, ADB Country Director for Papua New Guinea David Hill, and Australian High Commission Minister Counsellor Paul Lehmann all spoke at the event. The Improved Technical and Vocational Education and Training for Employment Project financed by ADB and the governments of Australia and PNG will strengthen the country’s TVET program and help prepare students to be more competitive and responsive to employment and industry demands. “We hope this project will become a model for all vocational education and skills training in TVET colleges in the country,” said Mr. Rosso. “The beneficiaries of this project—young, skilled workers, including women and men—represent PNG’s future, and through this project, the future of vocational education in PNG looks bright.” This project aims to boost the numbers of skilled workers in the construction and agriculture sectors where demand is high. “We will work with our partners to help advance reforms in the vocational education and skills training space in PNG,” said Mr.Hill. “These sought-after skills in priority sectors will help grow PNG’s economy.” The TVET sector of PNG’s education system comprises public, religious, or private institutions, including technical and business colleges offering postsecondary courses and vocational training. “The Australian government is pleased to be supporting the Government of Papua New Guinea to achieve its reform goals in technical and vocational education and training to increase the number and quality of skilled workers,” said Australian High Commission Minister Counsellor Paul Lehmann. “My vision for the TVET for Employment Project is that it will perform as an innovation and technology business incubator across PNG,” said Mr. Polye. “The project is the embodiment of a new approach—building a culture of quality education and innovation in a renewed and revitalized TVET sector.” The Improved Technical and Vocational Education and Training for Employment Project is funded through a $50 million concessional loan from ADB and a $10.6 million grant from Australia. The Government of PNG is also contributing $5.7 million. ADB is committed to achieving a prosperous, inclusive, resilient, and sustainable Asia and the Pacific, while sustaining its efforts to eradicate extreme poverty. Established in 1966, it is owned by 68 members—49 from the region.
PNG Business News - June 05, 2023
PNG Forges an Innovation-fueled Partnership with South Korea in Digital Transformation
Papua New Guinea was amongst seven other Pacific Island countries to sign a partnership statement of intent with the Republic of Korea to further cooperation and partnership in digital transformation. Information and Communications Technology Minister Timothy Masiu, who also was appointed co- chair of the just concluded Korea -Pacific Islands Digital Ministerial Conference in Seoul, South Korea, signed the statement together with the meeting chairman Korean Minister for Science and ICT Dr Lee Jong-Ho. The others who signed the partnership intent are Tonga, Nauru, Samoa, Palau, Cook Islands and Kiribati. Australia and the World Bank also attended the meeting as supporting partners. The Statement of Intent states; The partnership recognize digitalization has transformed not only daily lives but also shapes innovation in all sectors including politics, economy, society, culture and environment. Recognize and note that digital technology offers great potential to address various social economic challenges that come with rapid transformation of society. Agree on continued partnership in digital transformation inclusive of sustainable development will be the key to future prosperity of the people of Korea and the pacific. Agree on sharing digital vision of policies will pave way for strong partnership to digital co-prosperity. Mr Masiu expressed deep satisfaction that Korea , the global leading innovation country, has agreed to partner with Pacific countries including Papua New Guinea in digital transformation that will greatly enhance communication in a vast area like the Pacific and more so, strengthen supporting technology to better access to health, education and business. He told the conference that Papua New Guinea has begun the digital transformation with Parliament passing the Digital Government Act 2022 and relevant policies, and welcomed the partnership with the Republic of Korea, which he says, will go a long way in progressing the digital transformation agenda for PNG and the region. Mr Masiu had bilateral meeting with his South Korean counterpart, further seeking a stronger country to country relations in digital transformation and support to the National Broadcasting Corporation proposing a partnership between the NBC and the Korean Broadcasting Services. The Minister has formally invited the Korean Minister for Science and ICT to visit Papua New Guinea for the Pacific ICT meeting in August 2023 or to accompany the South Korean President who has been invited by Prime Minister James Marape to visit PNG. Mr Marape was in Seoul also this week for the Korea- Pacific Islands Forum Leaders meeting. Minister Dr Lee Jong-Ho acknowledges the leadership of Papua New Guinea in digital transformation and reaffirmed its support to PNG and the other Pacific Island countries.