Papua New Guinea took centre stage at the NATAS Holidays Travel Fair 2025 as a proud Partner Destination, captivating audiences with a vibrant showcase that interwove cultural richness with boundless adventure.
Held from 15–17 August at Singapore EXPO Halls 5 and 6, the event was a golden opportunity for PNG to shine on the international tourism stage. Under the banner PNG: Adventure Meets Culture, the PNG Tourism Promotion Authority, in partnership with Air Niugini and Changi International Airport and backed by the National Association of Travel Agents Singapore (NATAS), presented the nation’s unique offerings to a discerning audience of travellers and trade professionals.
A striking highlight unfolded on 17 August at Singapore’s scenic Jewel Changi Airport, where cultural performers from Papua New Guinea mesmerised visitors with a free public performance set against the serene Forest Valley and the world’s tallest indoor waterfall.
Complementing the live spectacle, a photo booth and display wall commemorating Papua New Guinea’s 50th Independence Anniversary were installed at Changi Airport, inviting travellers to capture a moment of celebration and reflection. The installation, adorned with vivid PNG imagery, will remain on display for a month.
Reflecting on the participation, Joel Keimelo, Executive Manager – Marketing & Promotions at PNGTPA, said:
“Our presence at NATAS Holidays 2025 was a strong opportunity to share Papua New Guinea’s story with Singapore — a city that is itself a hub for international travellers. Through culture, adventure, and collaboration with valued partners like Air Niugini and Changi Airport, we invited travellers to discover the million different journeys Papua New Guinea has to offer.”
As Singapore’s largest consumer travel fair, NATAS Holidays draws thousands each year, making it an ideal platform for PNG to reinforce its appeal as an authentic cultural and adventure destination in the Asia-Pacific region.
