Photo credit: Tourism Promotion Authority
According to the PNG Tourism Promotion Authority, Papua New Guinea will soon be promoted as a tourist destination in the Gulf and Middle East areas.
This comes after TPA and Across Borders Travel, a Dubai-based marketing and representation organization, signed a memorandum of agreement (MoU) in Dubai, United Arab Emirates (UAE).
The deal was inked by Tourism Arts and Culture Minister Isi Henry Leonard and Across Borders Travel CEO Fabian Fernandes.
Leonard stated that PNG's tourist business had never entered the Middle Eastern tourism market, that the MoU was a breakthrough, and that he aimed to acquire a market from the Gulf area.
“PNG’s participation at the Dubai World Expo2020 will provide the leverage to effectively market PNG as a tourism destination in light of the opening of international borders,” he said.
The Gulf Cooperation Council (GCC), a political and economic union of Arab states surrounding the Gulf, is looked after by Across Borders Travel. It was founded in 1981, with the UAE, Saudi Arabia, Qatar, Oman, Kuwait, and Bahrain as members.
Across Borders Travel was founded in 2013 and is a sales representative for seven cruise lines and 11 destination management businesses.
TPA will get tourism and marketing expertise from Across Borders Travel as part of the MOU.
It will also offer TPA information on travel and tourism in the United Arab Emirates and the Middle East.
TPA CEO Eric Uvovo and marketing director Alice Kuaningi were on hand to witness the signing.
Reference: The National (4 March 2022). “TPA signs deal to promote PNG in the Middle East”.