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Colony shines bright as a Diamond Sponsor of the 36th Australia Papua New Guinea Business Forum and Trade Expo

by PNG Business News - June 07, 2021

Photo of: Tasman Samuel, General Manager, Colony Papua New Guinea

Colony is a 100% independent, full-service strategic communications agency that had its inception in Asia-Pacific in 2012. So, it’s only befitting that for the first time ever Colony were a Diamond Sponsor of the 36th Australia Papua New Guinea Business Forum and Trade Expo along with Kina Bank, IPA, BSP, Westpac, ANZ, Newcrest Mining and Austrade. The sponsorship was undertaken in support of one of Colony’s key markets in the Asia-Pacific – Papua New Guinea – and its close relationship with Australia.

From humble beginnings assisting with the launch of the Sir Brian Bell Foundation in Papua New Guinea, Colony have expanded to three offices across Asia-Pacific and continues to play a critical role in their client partners’ organisations – providing everything from strategic direction, creative development and production, crisis management, to acting as full in-house end to end marketing and production departments for key clients. Colony’s presence in Papua New Guinea has unequivocally been instrumental to this growth and ongoing business success.

Matt McCarthy, Co-Founder of Colony stated, “Since the beginning, we have been working with the boards and CEOs of national and global organisations to set the business direction for communications, strategy and planning in Asia-Pacific. As well as being instrumental in assisting them to navigate the nuances of operating in markets with cultural and business etiquette differences. So, it just felt like a natural fit to become a Diamond Sponsor of this key international business event to assist in strengthening the relationship between both countries from a trade and investment plus strategic communications perspective.”

Tasman Samuel, General Manager, Colony – Papua New Guinea stated, “I’m passionate about my country doing well and being able to contribute to that through this sponsorship is a very proud moment for me. With Papua New Guinea being the most diverse group of people in the world with over a thousand tribes and 860 languages, Colony is best suited to assist any brand or organisation wanting to market their products, services or simply wanting to navigate the nuances of doing business here.” 

Mark Gregory, Client Growth and Partnerships Director at Colony said, “As a new Colony team member attending the Australia Papua New Guinea Business Forum and Trade Expo for the first time, it truly was an informative, educational and yet humbling experience. Having been to many events of this nature across the world before, what took me by complete surprise was the genuinely open nature of every single person no matter what role they played within an organisation – Chairman, CEO, Global Engagement Manager, Chief of Staff or an Area Sales Manager. They were all open to sharing their business insights and contact details to continue the conversation post the event. All of which can only benefit both countries from a mutually beneficial business and consequent GDP growth perspective. I look forward to what lies ahead for Colony as a key strategic communications agency partner in Papua New Guinea as a direct result of this key annual event.”  

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