Papua New Guinea Tourism Promotion Authority appoints Example to its PR account
The Papua New Guinea Tourism Promotion Authority (PNGTPA) has appointed PR agency Example to handle its public relations, trade relations and marketing in Australia and New Zealand.
Under its new remit the agency will be creating content pieces to educate tourists about the country’s diverse culture and experiences it makes available.
The account will be led by Example’s head of marketing Andrew Cavallaro, who worked with PNGTPA whilst at GTI Tourism from 2014 to 2016.
Cavallaro stated: “We are thrilled to have been appointed, and I am excited to be promoting PNG once again to Australians and New Zealanders”, says Andrew Cavallaro, Example’s Head of Marketing.
“Papua New Guinea is an incredibly diverse country, but one that is lesser known to Aussies and Kiwis. We’re looking forward to shining a spotlight on our closest neighbour and showing everyone how special PNG is.”
PNGTPA board chairman, Kennedy Wenge, said in a statement: “Australia is PNG’s most important source market for visitors. We are excited to grow our Australian and New Zealand arrivals and work with Example to spread the word of the beautiful islands and mountainous regions PNG has to offer, as well as the incredible cultural and adventure travel experiences throughout the country.
“Andrew passionately leads the charge promoting Papua New Guinea and we’re looking forward to having him back at the helm, working alongside Example’s impressive PR and marketing team.”
Example launched in June 2017 with co-founders Andy El-Bayeh and Rebecca Gibbs at the helm.