Cooksley-Little Gets General Manager Role
Pacific Trade Invest Australia has appointed Cath Cooksley-Little as the general manager - marketing, communications and tourism.
She has been with PTI for four years working as the marketing & communications manager.
In addition to managing communications and stakeholder engagement, she will work with digital tourism partners and national tourism offices across the Pacific to deliver PTI Australia’s Digital Tourism program.
With tourism in the Pacific at a standstill, the program has shifted its focus to support Pacific tourism operators to develop their digital marketing skills and capabilities so they are in a good position to engage customers when international travel resumes.
PTI Australia Trade & Investment Commissioner, Caleb Jarvis, acknowledged Cath’s contribution to PTI Australia’s strategic direction, and the organisation’s shift to support the Pacific manage the impact of Covid-19.
“I’m delighted to have Cath join our executive team.
Over the last four years she has developed her knowledge across our key strategic areas and has been crucial in the development of PTI Australia 2022 Strategic Plan,” said Caleb.
“In 2020 she has shown exemplary leadership and taken on many of the general manager duties for our tourism sector work.
Marketing and communications has been integral in our Covid-19 pivot, supporting the change in our program delivery to online channels as well as increasing awareness and continuing to support the Pacific’s private sector participating in the digital economy.”
Ms Cooksley-Little said there is a greater need to support Pacific tourism providers and to continue PTI Australia’s mission of empowering female-led businesses in particular.
“I’m thrilled to be taking on the role of general manager – marketing, communications & tourism.
The Pacific private sector, especially tourism is under immense pressure as it copes with the uncertainly of if and when international travel will recommence,” she said.
“Now more than ever it’s crucial to look at how we can support on the ground tourism operators to navigate and actively put in place strategies to survive and re-engage when international travel resumes,” Ms Cooksley-Little said.